Categorized | Blogs & RSS

Blog posting, how much is too much?

Posted on 20 March 2008 by Russ

I was challenged recently that I do not publish enough to my blog. Although my posts may not be as frequent as some would like, I do make an effort to post at least once a week, some times making up for a two week dry spell, with three posts in a week. Someone suggested that one of my clients should post something every day. His theory was that fifteen minutes a day for posting was a “bare minimum” you should be doing for your business. I politely disagreed, because what I have found is that no well written post, takes fifteen minutes. Now there are some schools of thought, that view daily posting as the standard, but most agree that this may no longer be the case. See: Why Blog Post Frequency Does Not Matter Anymore and Does Blog Post Frequency Matter?

Most of the time my post are inspired by something that I have learned, or something that has happened to me. I typically spend time researching the topic before posting. In many cases, I do not have “inspiring” events, take place every day. So then what is appropriate? In my opinion, two to three times a week is just about right. Of course there is no magic formula, so don’t feel bad if you don’t post on this schedule.

The frequency of your posts may not be as significant as how much you contribute to the blogoshpere. This statement may be confusing but let me explain. If you 100% of your “blogging” time posting to your blog, you are likely neglecting reading some other blogs, and quite possibly not commenting and or promoting your blog. I heard today in a webinar presented by HubSpot that you should spend equal time, reading, posting and commenting to keep your blogging time balanced.

So, with that, I am going to quit posting and start commenting on some of my favorite blogs.

Popularity: 100% [?]


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18 Comments For This Post

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  8. Indianapolis Real Estate Says:

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  16. Purchase a House Says:

    Well it depends for sure… for the topic and what your readers require..

  17. Kathleen Woods from Indianapolis homes for sale Says:

    I think positng once a week is good. Our full time job is not a professional blogger. I think it is great that you care about what you post on a blog. I think you have agreat system in place. I feel the same way when I post for my Indianapolis blog.

  18. Denver Jeweler Says:

    Posting meaningful and useful materials will get you far more benefits than just posting handfuls of quick jibberish. Traffic and user interface is everything. Thanks for the article.

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  1. When in doubt post | Wednesday WordPress Webcast Says:

    [...] lot of griping about how much posting is too much, not enough etc. I even wrote this previously on RF Web Studio about posting [...]

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