Posted on 21 March 2008 by Russ
Preface: This blog post is my opinion on a HubSpot webinar, I was lucky enough to sit in on this week. By no means am I claiming the content as mine. Make sure that you download the webinar recording, slides, and white paper to get the full prospective. Blog Marketing Webinar – presented by Mike Volpe, VP of Marketing, HubSpot.
Wow, what a great use of two hours of my day. Even as a self proclaimed blog advocate and SEO/SEM expert, I must say that I learned quite a bit. Here were some of the key points that I found most valuable:
- Balance your blogging life: spend 1/3 of your time posting on your blog, 1/3 reading other blogs, and 1/3 commenting!
- Never use a subdomain of a blogging platform as your URL, buy a domain and install it. (I told you so!)
- Funny and Enticing Titles work best.
- Posting weekly is “the norm.”
Some of this I already knew, but sometimes it helps my clients to hear it from other people.
I must admit that these guys seem to have a really good grasp of the benefits of business blogging as well as how it will help with your company’s website SEO. If you are interested, HubSpot is doing another webinar on Social Media Marketing, April 9, 2-3PM EST
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