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Categorized | Blogs & RSS, SEO & Web Marketing

Link love – do unto others

Posted on 23 December 2008 by Russ

After many blogging workshops and several hours of preaching the value of inbound links to the placement of your blog in the search engines, the number one question on everyone’s mind is how do I get more links to my blog? As an SEO consultant who gets paid to create inbound links and easy for me to say “hire me of course.” However for many start up bloggers hiring and SEO consultant is not always practical. Typically the next thing I tell them to do is to write really awesome content that will be link bait for other bloggers. Although that is a viable strategy and should still be used there is another method that perhaps is more practical for beginner and intermediate bloggers to increase the number of links to their blog.

How would you react to another blogger writing a small blurb about your blog and posting it on their site along with a link? Chances are pretty favorably. Imagine how you would feel if they wrote several intuitive post regarding something that you blog on earlier? Well that’s pretty much the idea behind this post. Except instead of waiting on other bloggers to link to you, why not get things started by linking to them. The simple strategy of linking to others first will eventually (hopefully) lead to them returning the favor and linking back to you.

For example one of my good buddies Todd Schnick, owner of The Intrepid Group has written several very informative articles on his blog. Some of them include his “blogging by thirds”  article. Todd gave me a specific mention and even referenced my blogging workshops. I really appreciated that and was encouraged to link back to him.

The other important part of this equation is to leave links to specific articles that you have written and other peoples comments. If you have written a review of another blogger’s product or you have written a positive or negative criticism of one of their articles make sure that you write a comment on their blog referencing that article on your blog. It will surely get the attention of your fellow blogger but also the search engines.

Another example was a great article written on Six Revisions. “A Simple Guide on How to Effectively Talk to Clients” was an article that had great relevance to what I do regularly. I decided to write an article similar to this stating my point of view. I left a comment on Six Revisions which a link to my follow-up article. That comment sends me several dozen visitors per month.

Enjoy, and good luck blogging!

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32 Comments For This Post

  1. Blogging Income Says:

    This is good advice – building a community to through links, rather than what is essentially a “win-lose” by just trying to get others to link to you. I guess win-win was the original idea behind link exchanges, but it became shallow as people used this as a way to build links rather than relationships.

  2. Susie Blackmon Says:

    Link love… another project I need to put on the front burner as I have not done it yet. Thanks for the reminder and the suggestions. Enjoying your site.

  3. Russ Says:

    It should be a top priority. I typically try to include at least 3 links in every post. Also, don’t forget to leave a tasteful link in a comment, if you really feel that it will add value.

    By the way Susie, check out http://hotretech.com

  4. Gail Dunn Says:

    Russell spoke yesterday at our Golden Referrals Group on blogging and its value. I never cease to be amazed at what he know that I do not, and how very much your can learn from him in just a half an hour.

  5. Jeet Says:

    @Russ: I agree with you. I often post about blogs my regular readers and top commentators own. Many blog owners think it will hurt their blog to link to others while they only stand to benefit from this action.

    I prefer linking to individual blog posts, this way wordpress can also send them a trackback request so that they know I have linked to them ;)

  6. DTs Flash Drive Blog Says:

    Good points. Two things come to my mind with this subject. If you want links back you should be the first to reference to others. Its like on twitter, you can’t expect to have people follow you if you don’t follow any yourself. And its important to be engaged and actually converse.

    Also, I would recommend disabling nofollow on a blog or using a plugin like commentluv. That to me is being serious about sharing the love. The only thing to consider then is to use a good spam filter and to strike a balance between inbound and outbound links so you wont fall out of favor with the big G.

  7. Vanessa | tiffany jewelry Says:

    So you revealed another secret to seek links from good reputed blogs. I think it is much practical and effective to attract someone with lots of traffic rather than leaving a link in a comment to a site which might be related but won’t have anything related to that specific blog.

  8. Best Flash Sites Says:

    all you mentioned is a real Muslim`s deed ,plus the iman in the heart,sabar is not easy thing that`s why the saber person will get a big reward. also we dont forget to curse Satan because he make little problem a big one , he will promise u that u will be poor if u give ur money to sadaqa or zakat and he will tell u that Allah wont accept ur dawaa so we have to seek Allah refuge day and night and curse Satan.

  9. dica.info Says:

    Excellent… very nice post. Thanks

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  11. Steve - dunk shoes Says:

    @Best Flash Sites, what’s that. What you want to say in your comment. I think it is not related to the post.

  12. Webinar company Says:

    Hi,
    I prefer linking to individual blog posts, this way wordpress can also send them a trackback request so that they know I have linked to them.
    Thanks for sharing.

  13. Alex Says:

    hey there,nice article :) if you`d like to read more about love u`r welcome ,greetings

  14. Paycheck Loans PA Says:

    “After many blogging workshops and several hours of preaching the value of inbound links to the placement of your blog in the search engines, the number one question on everyone’s mind is how do I get more links to my blog?”

    You’re right. It’s actually the top question everyone has on building a community through links. Link exchanges have come a long way building links, but not so much building a community of relationships.

  15. pedometers reviews Says:

    It’s a scratch my back and scratch yours method. The method is something very effective cause you will eventually have benefits by linking them into your site. You can even build a good relationship with other people.

  16. Yam Says:

    Before other bloggers trust your site, you must do the first move. You need to link to them without any condition at all. In this way, you can be sure that you’ll be able to have useful links as possible.

  17. Incontinence Products Says:

    Make the consequences severe enough and kids learn quick.

  18. Cell Phone Name Lookup Says:

    I really agree with you on tat.You should learn to say no to NoFollow.

  19. Ken Oland Says:

    Nice post. I study one thing more challenging on different blogs everyday. It will at all times be stimulating to read content material from different writers and follow just a little one thing from their store. I’d prefer to make use of some with the content material on my weblog whether you don’t mind. Natually I’ll give you a link on your internet blog. Thanks for sharing.

  20. LinkMasters4All Says:

    Adding too many links to one single blog could be construed as spamming. I therefore take care not to add more than 2-3 links per blog. This gives me a great variety too.

  21. Linksy Says:

    Excellent… very nice post. Thanks

  22. Web Design Lincolnshire Says:

    I fully agree – too many people build a blog and then site back, waiting for the unwashed masses to hammer at the door. It doesn’t work like that; like publishing in the print world, owners need to publicise themselves.

  23. Trust Deed Says:

    Great tips and i have to agree that people don’t realise that blogging is about content on and off their blog.

  24. time clocks for employees Says:

    I never cease to be amazed at what he know that I do not, and how very much your can learn from him in just a half an hour.I need to put on the front burner as I have not done it yet. Thanks for the reminder and the suggestions. Enjoying your site.

  25. Uganda Safari Says:

    I did a blog for Uganda Travel but didnt get any traction with it . Gave it up after a year.

  26. Club Planet Clone Says:

    many useful tips are discussed…
    gud prediction really it s a first question which comes in a mind “how do I get more links to my blog?”…u gave a correct solution…thanz for sharing….

  27. Encuestas Remuneradas - Encuestas Pagas Says:

    i agree, thanks for tips

  28. Ganar Dinero por Internet Says:

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  31. NFL Gossip Says:

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1 Trackbacks For This Post

  1. Womens Automotive Connection » Blog Archive » What I never knew that I never knew Says:

    [...] educated me on Internet 2.0.  I have a long way to go, but would recommend you go to his blog,  http://rfwebstudio.com/blogs-rss/link-love-do-unto-others/, and find out what he can [...]

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