RF Web Studio » Blogs & RSS http://rfwebstudio.com Thu, 12 Feb 2009 07:02:26 +0000 http://wordpress.org/?v=abc en Link love - do unto others http://rfwebstudio.com/blogs-rss/link-love-do-unto-others/ http://rfwebstudio.com/blogs-rss/link-love-do-unto-others/#comments Tue, 23 Dec 2008 07:00:41 +0000 Russ http://rfwebstudio.com/?p=290 After many blogging workshops and several hours of preaching the value of inbound links to the placement of your blog in the search engines, the number one question on everyone’s mind is how do I get more links to my blog? As an SEO consultant who gets paid to create inbound links and easy for me to say “hire me of course.” However for many start up bloggers hiring and SEO consultant is not always practical. Typically the next thing I tell them to do is to write really awesome content that will be link bait for other bloggers. Although that is a viable strategy and should still be used there is another method that perhaps is more practical for beginner and intermediate bloggers to increase the number of links to their blog.

How would you react to another blogger writing a small blurb about your blog and posting it on their site along with a link? Chances are pretty favorably. Imagine how you would feel if they wrote several intuitive post regarding something that you blog on earlier? Well that’s pretty much the idea behind this post. Except instead of waiting on other bloggers to link to you, why not get things started by linking to them. The simple strategy of linking to others first will eventually (hopefully) lead to them returning the favor and linking back to you.

For example one of my good buddies Todd Schnick, owner of The Intrepid Group has written several very informative articles on his blog. Some of them include his “blogging by thirds”  article. Todd gave me a specific mention and even referenced my blogging workshops. I really appreciated that and was encouraged to link back to him.

The other important part of this equation is to leave links to specific articles that you have written and other peoples comments. If you have written a review of another blogger’s product or you have written a positive or negative criticism of one of their articles make sure that you write a comment on their blog referencing that article on your blog. It will surely get the attention of your fellow blogger but also the search engines.

Another example was a great article written on Six Revisions. “A Simple Guide on How to Effectively Talk to Clients” was an article that had great relevance to what I do regularly. I decided to write an article similar to this stating my point of view. I left a comment on Six Revisions which a link to my follow-up article. That comment sends me several dozen visitors per month.

Enjoy, and good luck blogging!

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Real Estate WordPress theme announced. Calling all WordPress designers. http://rfwebstudio.com/blogs-rss/real-estate-wordpress-theme-announced-calling-all-wordpress-designers/ http://rfwebstudio.com/blogs-rss/real-estate-wordpress-theme-announced-calling-all-wordpress-designers/#comments Thu, 04 Dec 2008 08:25:05 +0000 Russ http://rfwebstudio.com/?p=286 New WordPress theme for Hot RE Tech - check it out.

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Integrate your blog’s rss feed into Facebook http://rfwebstudio.com/blogs-rss/integrate-your-blog-into-facebook/ http://rfwebstudio.com/blogs-rss/integrate-your-blog-into-facebook/#comments Mon, 01 Dec 2008 03:55:57 +0000 Russ http://rfwebstudio.com/?p=281 For any one who enjoied the post on integrating your rss feed into LinkedIn, try this one on for size.

You can easily syndicate your blog’s rss feed into your facebook account. How? Three steps…

Download and install the Wordbook plugin for your WordPress powered blog.

Go to settings > Wordbook and find the link that says generate one time code, it should look like the facebook icon. Click it, and log into Facebook using your email address and password. Then hit the generate button.

Copy the code into the box in your WordPress backend, and click update.

That’s if folks, you should start seeing your blog posts in your update box in FaceBook.

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Business Blogging - why it works http://rfwebstudio.com/blogs-rss/business-blogging-why-it-works/ http://rfwebstudio.com/blogs-rss/business-blogging-why-it-works/#comments Mon, 31 Mar 2008 14:24:11 +0000 Russ http://rfwebstudio.com/blogs-rss/business-blogging-why-it-works/ I have been preaching the benefits of blogging for some while now, and I hear a lot of people say that blogging is not right for their business. A lot of people see blogging as a too personal and not professional enough for their customers. I have insisted that they are wrong, but to no avail. So I spent some time studying business blogs and some of the advantages. Here is what it all boils down to:
“People buy from people they like” right? Having a blog is likely the easiest way for your customers to get to know you and the people who work in your business, and is a very easy way for you to build more rapport between your company and your customers.

How is that you may ask? Well, I read a report called Tips for Successful Business Blogs
Where they reported some characteristics of successful business blogs. The data was gathered from “selected blogs from Adobe, Marqui, Microsoft and Stonyfield Farm among others.

After doing all the interviews, the research team identified five factors for success.
• Culture: If a company has particular cultural traits worth revealing or a bad reputation it wants to repudiate, blogging can be an attractive option.
• Transparency: Critical to establishing credibility and trust with an audience. People want to see an honest portrayal of a company.
• Time: It takes a lot of time to set up, research and write a quality blog. Companies need to identify a person who has the time or whose schedule is freed up to make the time.
• Dialog: A company’s ability and willingness to engage in dialog with their customer base about topics that the customer base is interested in is critical to its blogging success.
• Entertaining writing style and personalization: A blogger’s writing style and how much they are willing to reveal about their life, experience and opinions brings human interest to a blog, helps build a personal connection with readers and will keep people reading.”

All of these things contribute to building rapport with your customers. If your customers get a sense of the culture of your business, and they like it, they will feel more comfortable buying from you. If they sense transparency they will have a greater trust in your company, if they know that you or someone at your company cares enough about them, to invest the time, in well researched information on your blog, they will appreciate it and be more emotionally invested in your business. If they engage in a dialog with your company regularly, they will not only have a better understanding and sense of ownership in your company, but will be more likely to spread the word about your company. And finally if they are entertained by your blog, they are more likely to visit it frequently, which is surly better than if they did not.

ho qualifies for a business blog? Every company, big or small, public or private is a good candidate for a blog. In fact, many large companies are now turning to blogging as a key marketing initiative and are investing more into their blogs. In addition to the benefits listed above, a blog is also a great way to drive more traffic to your company website. For more information about starting your business’ blog, contact RF Web Studio or your web developer.


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How to Blog Workshop Reloaded http://rfwebstudio.com/blogs-rss/how-to-blog-workshop-reloaded/ http://rfwebstudio.com/blogs-rss/how-to-blog-workshop-reloaded/#comments Sun, 30 Mar 2008 15:02:27 +0000 Russ http://rfwebstudio.com/uncategorized/how-to-blog-workshop-r/ New to blogging, interested in starting your own blog, or are you just looking to boost your blog traffic and effectiveness? If so, be sure to attend the How to Blog Workshop, at the Blank Stage Theater in Marietta, GA. The date is Saturday, April 5th, at 1:00 pm. You will learn how to publish to your blog, market your blog to the blogosphere, and how to tap into viral social networks.

Using state of the art web publishing tools, you will be posting like a pro in the first hour. With absolutely no need for software or advanced computer skills. We will cover:

  • Blogging for beginners, a ten step program to launching a successful blog
  • Using Wordpress, posting, and categorizing information effectively
  • Submitting to social networks that will promote your blog to millions of people
  • Adding viral content to your blog that will attract loads of traffic
  • Setting up plug ins and customizing your blog for maximum effectiveness

Since we have some work to do to get your blog set up registration deadline is April, 2nd. Register here. If you have questions please email russ @ rfwebstudio [.] com

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HubSpot Business Blogging Webinar http://rfwebstudio.com/blogs-rss/hubspot-business-blogging-webinar/ http://rfwebstudio.com/blogs-rss/hubspot-business-blogging-webinar/#comments Fri, 21 Mar 2008 03:17:57 +0000 Russ http://rfwebstudio.com/2008/03/21/hubspot-business-blogging-webinar/ Preface: This blog post is my opinion on a HubSpot webinar, I was lucky enough to sit in on this week. By no means am I claiming the content as mine. Make sure that you download the webinar recording, slides, and white paper to get the full prospective. Blog Marketing Webinar - presented by Mike Volpe, VP of Marketing, HubSpot.

Wow, what a great use of two hours of my day. Even as a self proclaimed blog advocate and SEO/SEM expert, I must say that I learned quite a bit. Here were some of the key points that I found most valuable:

  • Balance your blogging life: spend 1/3 of your time posting on your blog, 1/3 reading other blogs, and 1/3 commenting!
  • Never use a subdomain of a blogging platform as your URL, buy a domain and install it. (I told you so!)
  • Funny and Enticing Titles work best.
  • Posting weekly is “the norm.”

Some of this I already knew, but sometimes it helps my clients to hear it from other people.

I must admit that these guys seem to have a really good grasp of the benefits of business blogging as well as how it will help with your company’s website SEO. If you are interested, HubSpot is doing another webinar on Social Media Marketing, April 9, 2-3PM EST

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Blog posting, how much is too much? http://rfwebstudio.com/blogs-rss/blog-posting-how-much-is-too-much/ http://rfwebstudio.com/blogs-rss/blog-posting-how-much-is-too-much/#comments Thu, 20 Mar 2008 00:58:21 +0000 Russ http://rfwebstudio.com/2008/03/20/blog-posting-how-much-is-too-much/ I was challenged recently that I do not publish enough to my blog. Although my posts may not be as frequent as some would like, I do make an effort to post at least once a week, some times making up for a two week dry spell, with three posts in a week. Someone suggested that one of my clients should post something every day. His theory was that fifteen minutes a day for posting was a “bare minimum” you should be doing for your business. I politely disagreed, because what I have found is that no well written post, takes fifteen minutes. Now there are some schools of thought, that view daily posting as the standard, but most agree that this may no longer be the case. See: Why Blog Post Frequency Does Not Matter Anymore and Does Blog Post Frequency Matter?

Most of the time my post are inspired by something that I have learned, or something that has happened to me. I typically spend time researching the topic before posting. In many cases, I do not have “inspiring” events, take place every day. So then what is appropriate? In my opinion, two to three times a week is just about right. Of course there is no magic formula, so don’t feel bad if you don’t post on this schedule.

The frequency of your posts may not be as significant as how much you contribute to the blogoshpere. This statement may be confusing but let me explain. If you 100% of your “blogging” time posting to your blog, you are likely neglecting reading some other blogs, and quite possibly not commenting and or promoting your blog. I heard today in a webinar presented by HubSpot that you should spend equal time, reading, posting and commenting to keep your blogging time balanced.

So, with that, I am going to quit posting and start commenting on some of my favorite blogs.

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How to blog workshop at the Blank Stage http://rfwebstudio.com/blogs-rss/how-to-blog-workshop-at-the-blank-stage-2/ http://rfwebstudio.com/blogs-rss/how-to-blog-workshop-at-the-blank-stage-2/#comments Mon, 10 Mar 2008 18:14:57 +0000 Russ http://rfwebstudio.com/?p=55 Saturday, april 5th at 1:00 pm | Artisan Resource Center, Marietta GA.

Learn to the basics of blogging from Russell Fair, Owner of RF Web Studio. If you are a professional, product expert, or just someone with great ideas, you should market them. There are thousands of people every day looking for the answers that you have. Advanced workshops covering topics such as podcasting, SEO and SEM, E-Commerce and Email Opt-In Capturing, will be available if you would like to take your blog to the next level of professionalism. Please register no later than March 31st.

What you will get:

  • Your very own blog, installed on your own domain name or as part of your website.
  • The ability to post content to it from any computer, without any software.
  • A basic knowledge of how to promote your blog in the Blogosphere
  • Lunch

In addition to having my sidekick Brent Brooks from the Blankstage there helping out, we will also have two graduates from the last blogging workshop in attendance available as mentors.

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Ego Surfing http://rfwebstudio.com/blogs-rss/ego-surfing/ http://rfwebstudio.com/blogs-rss/ego-surfing/#comments Fri, 15 Feb 2008 06:11:16 +0000 Russ http://rfwebstudio.com/?p=48 I came across several people today who said “Google My Name” Okay, if your name is rare, you may be listed on the search engines, but WHO CARES! Where do you fall when people Google the name of your business, what about the product or service you sell? The truth is, when people are looking for information about Microsoft, they don’t drop Bill’s name in to their favorite search engine and expect to get the information they were looking for. No they put specific phrases and expect relevant results. I’ll admit I do my fair share of ego surfing, but the reality is this, if people are not finding my website under the keywords blogging, SEO, or web development, who cares if my high school girlfriend can find me. For that matter, I would rather my name NOT show up when you search it.

The reality of the situation is this folks, YOUR NAME is valuable, but only if you brand it correctly. Think of some famous names, Henry Ford, Blair Singer, Suze Orman. What do they have in common, they are all known throughout their industry and the world perhaps as visionaries, as experts, as someone who is reputable in their field. When people think of great automotive innovator, they think of Ford. If you are curious about improving the sales in your business, you may think of Singer. If you want to know more about finance you may think of Orman. But the question is how did they become so well known? The answer is this: they write down their thoughts and share them with other people.

“All Fords are exactly alike, but no two men are just alike. Every new life is a new thing under the sun; there has never been anything just like it before, never will be again. A young man ought to get that idea about himself; he should look for the single spark of individuality that makes him different from other folks, and develop that for all he is worth. Society and schools may try to iron it out of him; their tendency is to put it all in the same mold, but I say don’t let that spark be lost; it is your only real claim to importance.”

Henry Ford

How can you brand yourself as an expert in your field? What is the one thing that you stay awake at night pondering over? What is your passion? What do you love most? Would you be willing to write about it once a week? If so, write about it online, on a blog. Show off your passion, teach people what you know, share with the world the fantastic stories you have heard of been a part of. Who knows perhaps some day your name will be synonymous with what you do much like “inventor of the automobile,” “sales expert,” of “financial genius.”

Happy Blogging

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Master Conversion at the Blank Stage http://rfwebstudio.com/blogs-rss/master-conversion-at-the-blank-stage/ http://rfwebstudio.com/blogs-rss/master-conversion-at-the-blank-stage/#comments Sun, 10 Feb 2008 22:01:03 +0000 Russ http://rfwebstudio.com/?p=42 WOW! What a great learning experience I had this weekend. I attended a workshop at The Blank Stage called Master Conversion. The primary focus of the workshop was to increase the effectiveness of business communications. Hoe many business owners would like to turn more tire kickers into buyers? How many of you want to have more advocates for your business, who turn into RAVING FANS for you and the value of the service or product you provide? I know I do. And I learned hoe to ask the right questions, listen more carefully, and respond appropriately. I highly recommend this powerhouse workshop to anyone business professional.

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