RF Web Studio » SEO & Web Marketing http://rfwebstudio.com Mon, 01 Dec 2008 03:59:31 +0000 http://wordpress.org/?v=abc en How good are your Press Releases? http://rfwebstudio.com/seo-web-marketing/how-good-are-your-press-releases/ http://rfwebstudio.com/seo-web-marketing/how-good-are-your-press-releases/#comments Tue, 03 Jun 2008 13:57:09 +0000 Russ http://rfwebstudio.com/?p=144 The folks at Hubspot have done it again. They are currently beta testing another great tool for bloggers, internet marketers, and webmasters, called Press Release Grader. It is similar to their great Website Grader tool, which I reviewed a couple of months ago. If you have not read that review, make sure you read my review of Website Grader as well.

So here is why I like this tool. First of all it is a lot cheaper than hiring an editor to look over it. The best feature in my opinion is the word cloud, which shows a visual representation of the word usage within the press release. This is extremely helpful when categorizing, tagging and optimizing your press releases, blog posts, or just website content.

In addition it reports link distribution. Take a look at how this article scored. The link positioning and anchor text evaluation is a great tool to have, and is something that from an SEO standpoint does have a lot of value.

Other things I liked: Gobbledygook and Readability.

Cons: I really do not see any glaring issues. Although I think it would be nice if there were an evaluation of the press release url and a Digg/Del.icio.us bookmark/link count similar to Website Grader.

Start using Press Release Grader today and your press releases will be better written, organized, user firendly, search engine optimized and more.

For more information about Press Release Grader, please contact the folks at Hubspot at 1-800-482-0382

About RF Web Studio: Rf Web Studio is a web development and search engine optimization firm based in Atlanta GA. For more information please contact me at russ@rfwebstudio.com


How much would you pay for a Digg? http://rfwebstudio.com/seo-web-marketing/how-much-would-you-pay-for-a-digg/ http://rfwebstudio.com/seo-web-marketing/how-much-would-you-pay-for-a-digg/#comments Sat, 31 May 2008 05:31:12 +0000 Russ http://rfwebstudio.com/?p=143 I know that the whole concept behind Digg.com and other similar social bookmarking sites is that you do not pay people or encourage them to Digg an article. But knowing that the effects of getting on the front page of Digg just makes me wonder. Even the link quality coming from Digg and the possible traffic it can generate begs the question…

How much would it be worth to pay someone to Digg an article you wrote?

Here is how I figure it would help me. Every time I write and article, I make sure to send it over to Digg. Often it will get a few Diggs within a few days and thats it, some of my more popular articles have received several in a few months. The big picture thought, is that every time I write an article I notice a majority of my traffic coming from Digg and I have even received some good comments and subscribers from the site. So, How much is it worth? Could one calculate a CPM or CPC for Digg submissions. Can I coin the phrase “CPD?”

To take is a step further what If I held an ongoing contest for guest bloggers, the person who writes the article that receives the most Diggs in a year gets a thousand dollars? Would there be any issues with this? Would Digg blacklist me or what?

What are your competitors doing? http://rfwebstudio.com/seo-web-marketing/what-are-your-competitors-doing/ http://rfwebstudio.com/seo-web-marketing/what-are-your-competitors-doing/#comments Sun, 27 Apr 2008 05:27:13 +0000 Russ http://rfwebstudio.com/seo-web-marketing/what-are-your-competitors-doing/ Good question. A lot of times I find myself spending a lot of time looking at my clients sites and often wonder how many of them are not keeping a close enough eye on their competitors. Take a look at the Beanstalk Blog, these guys know a lot about SEO, in fact I keep my eye on them quite a bit. Why, you may ask, did I just tell my customers to check out my competitors? Many reasons, first of all, I hope that it adds validity to what I say, If I show you an industry recognized provider of the same or similar services that I offer, and they tell you the same thing I have been preaching for six months or more, then hopefully you will understand better. Plus some of my customers really need to hear it from someone else before they believe me. Second, it actually helps my search results, being associated with another reputable SEO site gives me “authority” to Google. And third, because I know how they work, how they price their services, and I think that my wonderful clients would be crazy to sacrifice dealing with a local, personable provider than to go to them.

No, I am not recommending that you throw your biggest competitor in your blogroll. But you should keep up to date on what they are doing. This makes sense as a business rule in general, I mean if your competitor beats you to the punch on a big technology break through, you could go out of business. If they ramp up their online marketing and you fail to keep up with them they will gain a huge share of the internet consumers, and that could hurt big time in two or three years.

There are plenty of ways to see what your competition is up to, but quite simply, going to their website frequently is step one. from there, see what terms they have in their meta data, where they are purchasing ads, and who is linked to them. If you want to know more, let me know and I will share with you how to dig deeper.

HubSpot Business Blogging Webinar http://rfwebstudio.com/blogs-rss/hubspot-business-blogging-webinar/ http://rfwebstudio.com/blogs-rss/hubspot-business-blogging-webinar/#comments Fri, 21 Mar 2008 03:17:57 +0000 Russ http://rfwebstudio.com/2008/03/21/hubspot-business-blogging-webinar/ Preface: This blog post is my opinion on a HubSpot webinar, I was lucky enough to sit in on this week. By no means am I claiming the content as mine. Make sure that you download the webinar recording, slides, and white paper to get the full prospective. Blog Marketing Webinar - presented by Mike Volpe, VP of Marketing, HubSpot.

Wow, what a great use of two hours of my day. Even as a self proclaimed blog advocate and SEO/SEM expert, I must say that I learned quite a bit. Here were some of the key points that I found most valuable:

  • Balance your blogging life: spend 1/3 of your time posting on your blog, 1/3 reading other blogs, and 1/3 commenting!
  • Never use a subdomain of a blogging platform as your URL, buy a domain and install it. (I told you so!)
  • Funny and Enticing Titles work best.
  • Posting weekly is “the norm.”

Some of this I already knew, but sometimes it helps my clients to hear it from other people.

I must admit that these guys seem to have a really good grasp of the benefits of business blogging as well as how it will help with your company’s website SEO. If you are interested, HubSpot is doing another webinar on Social Media Marketing, April 9, 2-3PM EST

Hubspot’s Website Grader - what is your SEO score? http://rfwebstudio.com/seo-web-marketing/hubspots-website-grader-what-is-your-seo-score/ http://rfwebstudio.com/seo-web-marketing/hubspots-website-grader-what-is-your-seo-score/#comments Fri, 21 Mar 2008 03:11:53 +0000 Russ http://rfwebstudio.com/2008/03/21/hubspots-website-grader-what-is-your-seo-score/ I can’t keep it a secret any more. There is a great tool available for free to grade your website’s (or blog’s) SEO score. This awesome tool is provided by a SEO and inbound marketing company called HubSpot. You can go to Website Grader and put your site in, along with your main keywords and a few of your competitors, to see where you stack up.

What to expect? Website Grader measures quite a few SEO characteristics, each of which is pretty important. In addition measuring the relevance of the content, the readability of the content as well as meta information, it also evaluates things like Google page rank, Alexa traffic rank, Diggs and other inbound links. Measuring, tracking and improving each of these elements will help your website (or blog) become more popular in the search engines.

Why on earth would I tell my customers about this? First of all understand that the first thing I do when evaluating a prospect customers as a good SEO client, is run their URL through Website Grader. I often print and show them the results. I have found that the information is more valuable to them, when they can see that it is coming from a non-bias, third party. Most of the time, my customers have no idea how to improve in any or all of these areas, so it helps me explain what the SEO picture looks like, without sounding too much like a “sales-guy.” Las thing is, if you find HubSpot through my site, and you decide to hire them, not me for SEO, please make sure you mention my name to them.

More about the HubSpot webinar here.

Get links to your website, FREE http://rfwebstudio.com/blogs-rss/get-links-to-your-website-free/ http://rfwebstudio.com/blogs-rss/get-links-to-your-website-free/#comments Mon, 04 Feb 2008 18:44:08 +0000 Russ http://rfwebstudio.com/?p=39 Would you like for a link to your blog to show up on RFWebStudio.com? If so just make a post with a working link this posts url: http://rfwebstudio.com/2008/02/04/get-links-to-your-website-free/ and then use the form below to send it to us. Once we check the link and the content of your blog we will link back to you. Happy linking!
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Wow, great SEO tools and info blog http://rfwebstudio.com/seo-web-marketing/wow-great-seo-tools-and-info-blog/ http://rfwebstudio.com/seo-web-marketing/wow-great-seo-tools-and-info-blog/#comments Mon, 04 Feb 2008 18:30:19 +0000 Russ http://rfwebstudio.com/?p=38 So as you all know I am not an SEO expert by any stretch of the imagination. I do know a good bit, but clearly not everything. If you have questions or want to get some information, check out DailySEOBlog I found this information to be very helpful and inspiring. I especially liked the information abouth Google Bowling and Google Bomb. Great stuff.