RF Web Studio

Creative Brief

Blog Design Creative Brief

Domain Name Info

Blog Information

Site Comparison
What are a few sites you like?
Target Audience. (Demographic. Age/Status/Race. Lifestyle. Computer Savvy or NO?)
What does your audience currently think about your organization?
What would you like them to think about your organization?
What is the overall message for your blog?

Goals/measurable objectives. What do you want your users to do?

Desired Look and Feel

Please provide a list of sites you like with a short explanation why. (Think layout, feel, colors, imagery, etc.)
Look and feel. Please provide a list of words that would best describe the look and feel you would like to achieve.
Colors. What colors would you like to see incorporated in your website?
Fonts. (Please list any font requirements.)
What sort of imagery would you like to see? (For example: black & white or color. Consumer vs B2B. Personal vs Professional. Friendly vs Serious)
Restrictions. Is there anything we should avoid? (Think color, font, imagery, tone, feel…)
15. Do you have any supporting collateral that has elements to be used? (For example: print marketing brochures, ads, …)
Upload logo, or headshot

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Creative Brief