I can’t keep it a secret any more. There is a great tool available for free to grade your website’s (or blog’s) SEO score. This awesome tool is provided by a SEO and inbound marketing company called HubSpot. You can go to Website Grader and put your site in, along with your main keywords and a few of your competitors, to see where you stack up.

What to expect? Website Grader measures quite a few SEO characteristics, each of which is pretty important. In addition measuring the relevance of the content, the readability of the content as well as meta information, it also evaluates things like Google page rank, Alexa traffic rank, Diggs and other inbound links. Measuring, tracking and improving each of these elements will help your website (or blog) become more popular in the search engines.

Why on earth would I tell my customers about this? First of all understand that the first thing I do when evaluating a prospect customers as a good SEO client, is run their URL through Website Grader. I often print and show them the results. I have found that the information is more valuable to them, when they can see that it is coming from a non-bias, third party. Most of the time, my customers have no idea how to improve in any or all of these areas, so it helps me explain what the SEO picture looks like, without sounding too much like a “sales-guy.” Las thing is, if you find HubSpot through my site, and you decide to hire them, not me for SEO, please make sure you mention my name to them.

More about the HubSpot webinar here.

Tags | HubSpot, seo, Website Grader