Posted on 27 April 2008 by Russ
Good question. A lot of times I find myself spending a lot of time looking at my clients sites and often wonder how many of them are not keeping a close enough eye on their competitors. Take a look at the Beanstalk Blog, these guys know a lot about SEO, in fact I keep my eye on them quite a bit. Why, you may ask, did I just tell my customers to check out my competitors? Many reasons, first of all, I hope that it adds validity to what I say, If I show you an industry recognized provider of the same or similar services that I offer, and they tell you the same thing I have been preaching for six months or more, then hopefully you will understand better. Plus some of my customers really need to hear it from someone else before they believe me. Second, it actually helps my search results, being associated with another reputable SEO site gives me “authority” to Google. And third, because I know how they work, how they price their services, and I think that my wonderful clients would be crazy to sacrifice dealing with a local, personable provider than to go to them.
No, I am not recommending that you throw your biggest competitor in your blogroll. But you should keep up to date on what they are doing. This makes sense as a business rule in general, I mean if your competitor beats you to the punch on a big technology break through, you could go out of business. If they ramp up their online marketing and you fail to keep up with them they will gain a huge share of the internet consumers, and that could hurt big time in two or three years.
There are plenty of ways to see what your competition is up to, but quite simply, going to their website frequently is step one. from there, see what terms they have in their meta data, where they are purchasing ads, and who is linked to them. If you want to know more, let me know and I will share with you how to dig deeper.
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