RF Web Studio » Workshops

How to Blog Workshop Overview (Part one)

Russ — Sun, 02 Mar 2008 14:42:43 +0000

Part one: Writing content.

First take a look at a few articles written by some other bloggers.

How To Write Great Blog Content – The Pillar Article

Blog Pulling Power – Creating Flagship Content

How to Create Cornerstone Content That Google Loves

Now spend a few minutes brainstorming a list of two or three pillar articles you can write for your blog. When writing these articles, it is important to remember that people will be reading these for years to some, so try not to make them too time specific.

Part Two: Working in WordPress

You can access your WordPress administration panel by typing yourdomain.com/wp-admin into any internet browser. Once you enter your username and password, you will see your dashboard. This will be home base for the most part. Also notice a row of links that start with “dashboard, write, manage…” These links are the different things you can do within your blog back end. Be careful what you do because once you change it back here it is live on the web and anyone can see it. First lets click the “Write” tab. You will notice that a second set of tabs appears, “write post” and “write page” stay on write post for now. Lets take a moment to copy and paste the outline for one of our pillar articles here. We will be visiting it again soon, so if it is not finished thats okay. Make sure you title it appropriately. Notice three buttons below the main content editor, “Save and Continue Editing,” “Save,” and “Publish” If you click “Publish” your article will go live immediately. If you use “Save”, it will be saved as a draft and not published.

We will go over the rest of the editor screen later, but the part you will use most is the content editor, so make sure you are comfortable doing the above steps.

Master Conversion at the Blank Stage

Russ — Sun, 10 Feb 2008 22:01:03 +0000

WOW! What a great learning experience I had this weekend. I attended a workshop at The Blank Stage called Master Conversion. The primary focus of the workshop was to increase the effectiveness of business communications. Hoe many business owners would like to turn more tire kickers into buyers? How many of you want to have more advocates for your business, who turn into RAVING FANS for you and the value of the service or product you provide? I know I do. And I learned hoe to ask the right questions, listen more carefully, and respond appropriately. I highly recommend this powerhouse workshop to anyone business professional.

How to blog workshop at the Blank Stage

Russ — Thu, 07 Feb 2008 06:21:37 +0000

If you are new to blogging, or your would like to get a blog mark your calendar for March 2st 1:00 to 6:00 and attend”How to Blog,” a workshop I am guest hosting for Blank Stage Workshops, where I will teach people a lot of the skills needed to successfully set up, administer and promote a blog. If you are a professional, product expert, or just someone with great ideas, you should market them. There are thousands of people every day looking for the answers that you have. Advanced workshops covering topics such as podcasting, SEO and SEM, E-Commerce and Email Opt-In Capturing, will be available if you would like to take your blog to the next level of professionalism. Hope to see you there.

In the “how to Blog” workshop we will cover:

Domain buying and setup (brief), hosting and database setup (brief), WordPress installation (brief), Posting Articles, Creating Pages, Search Engine Optimizing your pages, What an RSS Feed is and how to use it, marketing your blog to Google, Yahoo and the search engines as well as popular Blog Engines and more.

“Sophisticated Blogger” an advanced workshop we will cover some more intermediate concepts including:

FTP, Plug-in and Widgets, Customizing Plug-ins, Using Contact Forms and Auto Responders, Increasing traffic to your site, and much more.